Tidetreats Is Now Big Kid Protein Co.
If you went looking for TideTreats and landed here, you’re in the right place. We’re now Big Kid Protein Co. If your first question is whether S’mores is coming with us, the answer is yes.
Crispy rice treats take us straight back to after-school snack time. There’s the little crunch when you bite down, then the chewy part you end up picking off your teeth. That’s the kind of snack we wanted to make room for again, this time with 25g of protein in every bar.
A name that fits the snack
Big Kid felt right for a bar that belongs in a gym bag and still makes you think about the snack drawer you raided after school. We gave the wrappers the same treatment. Think warm colors, big lettering, and stripes that wouldn’t look out of place on a stack of VHS tapes.
We wanted the box to give you a pretty good idea of what was inside. Big Kid makes crispy rice protein bars, and the snack we had in mind is the one you’d reach for when you hear the word ‘treat.’ The new name and packaging carry that idea through to the box you open at home.
The flavors you’ll find
S’mores and Cookies & Cream are back. S’mores still has that familiar campfire combination of marshmallow, graham, and chocolate. Cookies & Cream is the one to grab if you usually go for a chocolate sandwich cookie.
Salted Caramel and Coconut Cream round out the new lineup. Salted Caramel has a buttery sweetness and a salty finish. Coconut Cream is for anyone who would pick the coconut dessert out of a bakery case. Both have the same crispy rice crunch as the returning flavors.
Where to find us now
If you still have a TideTreats bookmark or an old order email, head to bigkidprotein.com for the current lineup. Look for the Big Kid Protein Co. name on the box. Each flavor comes in an eight-bar box, and you can mix flavors by the box if you want a returning favorite and one of the new flavors in the same order.
Thanks for following us over here. If you’ve been with us since the TideTreats wrappers, we’re glad you found us again.